Lawsuit

Porsche Vs Aston Martin: Who Owns The "GT3" Name?

It's the battle of Porsche and Aston Martin lawyers.

Revealed earlier this month at Geneva, the Aston Martin Vantage GT3 is no longer. Well, it’ll still very much enter production as both a road-going and race car, only with a different name. The reason being is that Porsche doesn’t want to share the "GT3" name with anyone else. In fact, Porsche claims the GT3 name has been theirs since 1999. Lawyers for both companies have been negotiating for the past several months over this issue and now, according to Goodwood Road and Racing, Aston Martin has conceded defeat.

The Vantage GT3 will now be known as the GT12. Same name also goes for the race car. So why did Porsche have such a problem here, and can it simply claim the rights to a moniker that’s also the name of a racing series? Just think for a moment how much time and money Porsche spent in developing its 911 GT3 brand for well over a decade. It was quite the investment and Aston Martin apparently wisely chose not to face off against Porsche (and, for that matter, the VW Group) and its very deep pockets. The legal battle just wasn’t worth it, and so today we present to you the Aston Martin Vantage GT12. It’s a name we can fully live with.

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