If you want a taste of performance EVs, now's your chance.
In what will be a fantastic move for the company, Porsche said today that its all-electric Taycan sedan will join the ranks of its Porsche Drive Subscription and Rental program, following many other automakers in the practice of allowing customers to test out their fleets. Renters will be able to experience the electric rocketship for a day, a week or a month. It joins six other models in the rental fleet.
Porsche is also expanding its rental fleet coverage, adding five new cities to the roster. Houston, San Francisco, Irvine, Monterey and San Jose in California will join Phoenix, Los Angeles, Atlanta, and San Diego. Further US expansion is also planned.
"Think of Porsche Drive as sports car-as-a-service, a convenient digital way to access the Porsche experience," said Kjell Gruner, President and CEO of Porsche Cars North America, Inc. "In three years of testing and growing the concept, together with our dealers, we have created a solution for people who prefer shorter-term and more flexible access. The fact that 80 percent of Drive customers are new to Porsche is a mark of the program's success."
The single-vehicle subscription (for the rest of the fleet) starts at $1,500/month while the multi-vehicle subscription carries a flat monthly fee of $2,100 for the Launch Tier membership and $3,100/month for the Accelerate Tier. Both plans require a $595 activation fee, except the three-month single-vehicle subscription.
Initially the Porsche Taycan will only be available under the single-vehicle subscription, not as a swap. Subscription fees compare to a lease at the same ratio as other models in Porsche Drive - about 20 percent above the monthly cost of a comparable two-year lease, says Porsche. For now the Taycan 4S is $3,250 per month; the rear-drive Taycan is $2,500 per month. Taycan 4S rentals are $335 per day for 1-3 days and $295 per day for four or more days. Later this spring, it will join the multivehicle subscription.
The Porsche Taycan is the company's first foray into full EVs, and it is a good one. The base model starts at $103,800 and delivers 429 hp, 522 hp when launch control is activated. The top Taycan Turbo S starts at $185,000 and lays down 750 hp with launch control (616 hp normally). The 2020 model also just received comprehensive over-the-air updates adding wireless Apple CarPlay, more navigation features and other smart charging features.