Buyers refused to let the pandemic stop them.
2020 was not a normal year, to say the least with some automakers - Porsche being chief among them - faring better than others
The German automaker has just released global sales figures for 2020 following last week's North American market report. Considering everything, Porsche's worldwide deliveries were solid with a total of 272,162 new vehicles - just three percent below the record set in 2019 of 280,800. "The coronavirus crisis posed a great challenge from spring 2020 onwards. Nevertheless, we were able to keep deliveries comparatively stable for the year as a whole," said Detlev von Platen, Porsche's Executive Board Member for Sales and Marketing.
In the US alone, Porsche delivered 57,294 new vehicles last year, only a 6.9 percent drop from 2019. Perhaps Porsche's biggest success story of 2020 was the Taycan all-electric sedan. A grand total of 20,015 were sold in 2020 despite a six-week production shutdown just as production rates were ramping up to meet demand.
To get a better grasp of the Taycan's first full model year success, a total of 21,784 units of the 718 Boxster and Cayman were sold last year. Imagine what the Taycan's total might had been if it weren't for the pandemic. Chances are, the 718's tally would not have been changed much because of its niche model status.
Even the iconic 911 made it through 2020 in fine shape with a total of 34,328 units delivered. The Cayenne saw the highest demand with 92,860 sales, a one percent increase compared to 2019. Outside of North America, Porsche reports total European deliveries of 80,892 units, a nine percent decrease from 2019. In its native Germany, 26,152 vehicles were sold, down from 31,618. However, China and the Asia-Pacific, Africa and Middle East markets saw increased deliveries. China's were up by 3 percent and those other regions by a combined 4 percent.
Looking ahead to 2021, Porsche reiterates plans for its "product offensive… [which] will include additional derivatives of the Taycan and the 911, among others."