Get your car, or just one you configured, immortalized in paint.
Porsche is creating special art for its customers, immortalizing their dream Porsche 911 Carrera, but thankfully it's a physical medium with colors and style. Contrary to what many other automakers are doing, it's not a non-fungible token. NFTs are original pieces of digital art, that can be right-clicked and saved by anyone at any time. It's separate from an art car, which Porsche also took a stab at earlier this month.
No, this will live in your garage, probably. And it will tell everyone which car gets to park in which spot. The system is called VIN Art Configurator and it can be used to make a piece of art from your own car. If you can't afford a Porsche, and many of us can't, you can also have one made of a car you've only configured. Thought it might look a little silly in your garage with your Chevy Equinox parked under it.
We'd love to make fun of this, but it's actually pretty cool. In fact, we'd commission a print like that for all our cars if we could. As long as we could hold it in our hand. The pieces are printed on an aluminum plate with a high-gloss surface, can be ordered in several sizes and can be had as a stand or a piece of wall art.
"With our VIN Art portraits, we are bringing that Porsche feeling into the living room. In addition to the innovative solution, it was particularly important to ensure efficient usability of the configurator, as well as the individuality of the portrait," says Stefan Zerweck, Chief Operating Officer (COO) of Porsche Digital.
VIN Art (VIN for vehicle identification number) is working with Porsche Digital and Porsche AG on the project. On the website, Germany only for now, users enter their VIN or a Porsche code, to create the art. Each one will be original, and they will be created through a combination of creative artists and and algorithms, so each one will be a one-of-one.
"We are constantly developing new ideas like VIN Art in our innovation process to inspire our customers. Besides the online offer, we also see a variety of uses for VIN Art in our stationary Porsche dealership to please our customers", says Mark Klümper, Head of Corporate Development at Porsche Deutschland GmbH.