Being a Porsche owner has perks that go beyond the actual driving experience. There are plenty of owner-organized track days and other social events. And then there's the issue of having one's car serviced. Porsche dealerships are already fully equipped to handle everything mechanically and technically, but the carmaker has taken this to the next level.

Introducing the expansion of the first freestanding Porsche service center in the US, located near the Hartsfield-Jackson Atlanta International Airport. Aside from having 13 lift bays on hand, the 22,000 square-foot facility is equally focused on the customers themselves. The building's interior is based on the "Destination Porsche" architecture first used at Porsche Palm Springs in 2019.

Luxury and brand heritage are placed front and center with a 3,400-square foot space complete with a reception area, a lounge (very appropriately called Porscheplatz) with a coffee bar, food and drinks, and Porsche retail items like driving gloves and other apparel. Another 12,000 square feet is needed for the service bays.

This is only the first stage of a multi-million dollar investment on the Porsche Cars North America campus that opened in 2015. Expansion work will continue through 2023, which will result in a better test track. Customers will be able to reserve time in a new Porsche 911, Taycan, or any other model of their choice.

The service center itself is jointly owned and operated by two Atlanta-area Porsche dealers, Porsche Atlanta Perimeter and Hennessey Porsche North Atlanta. Porsche North America has a close collaboration role.

"The Porscheplatz will be the centerpiece for all of our customers," said Jimmy Ellis, Dealer Principal of Porsche Atlanta Perimeter. "It is the place to take a break or have a casual talk with Porsche staff, all while enjoying a direct view into the pristine workshop where factory-trained technicians are working."

The new service center opened earlier this month and is just one of two such standalone locations in the US. The second is in McKinney, Texas and it too began operations very recently.