Perhaps less so for more traditional buyers.
The car buying experience is rapidly changing as automakers recognize, for example, the need to offer subscription services. And now, Porsche figures customers already accustomed to buying all sorts of products online in the comfort of their own homes will want to do the same for their next vehicle. The German automaker has just announced a new pilot program in the US involving 25 dealerships to test a new car-sales platform.
Customers will be able to browse available inventory online via browsers or mobile devices with the ease of completing all paperwork on-screen without needing to set foot in a dealership. Porsche claims this will shorten and ease the process from selection to contract. Both new and certified pre-owned vehicles in a dealership's inventory are included. It doesn't matter if you want a 911 or something for the family, like a Macan; all models are included.
All aspects of buying, specifically financing or leasing, payment and trade-in calculators, credit approval, and financing and insurance options through Porsche Financial Services, are included in the online program. Customers can even upload photos of their personal documents for the ID verification process.
Have a trade-in? No problem, just upload photos of the vehicle in question for a valuation. Once an order is submitted, customers will only have to visit a dealership for a final signature and to pick up their new Porsche. It's that simple. There's currently a total of 191 Porsche dealerships in the US and the carmaker is open to a wider national rollout, though it'll depend on the results and customer feedback from the pilot project.
"Physical and digital retail experiences have to work hand in hand, yet stay typically Porsche. Offering our customers an enhanced digital option for acquiring a Porsche makes this experience even more accessible and more convenient," said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.
Some Porsche dealerships in Germany are also launching a similar program. While older, more traditional buyers may prefer to handle all aspects of vehicle sales at the dealerships, Porsche is fully aware of a younger generation more accustomed to online purchases, hence the need to offer a program such as this.