Look closely. Is that what we think it is?
It's been since 1997 when Porsche aired a commercial during the Super Bowl. Why has it decided to return this year? Because the era of electrification has begun and sales of the Porsche Taycan are now underway. Porsche wants its most important market, the US, to know big things are happening with more to come, but Porsche will always be Porsche. The automaker has released both the short and extended cuts of its new commercial, dubbed "The Heist", but we've included the extended 2:30 version below. The title explains the plot perfectly.
A thief is attempting to break into the Porsche Museum in Stuttgart, Germany and make off with a new Porsche Taycan Turbo S. The security guards don't immediately notice the theft because the Taycan is mostly completely silent, but they soon find out what's going on because the EV tripped the building's alarm.
They all rush to various models on the museum floor, among them a 918 Spyder, the latest 992-generation 911, and even the #21 Porsche 917, and the chase is on. What follows is a lot of tire spinning and loud engine noises.
The main message of "The Heist" is that while Porsche is keenly aware of its long history of speed and driver engagement, it's moving towards a more environmentally-friendly and sustainable future with electrification. And yet, passion from behind the wheel isn't going anywhere. The Taycan is still a true Porsche - as will be the case for all future EVs, PHEVs, and hybrids coming out of Stuttgart.
But the short film/commercial might also have something very interesting hidden in plain sight. At the 44-second mark, CarBuzz reader Jordan spotted what appears to be the new 992 911 GT3 in the background. The blue car is parked on a raised platform. Its rear wing appears to be too high for the next 911 Turbo and it's way too early for the next 911 GT2, though a yellow one is part of the participating chase cars. The next 911 GT3 is expected to come powered by a heavily revised version of the 4.0-liter flat-six, supposedly with around 503 horsepower.
Internal combustion is far from dead.