It's no secret Genesis has been planning this for years and that day has arrived. Introducing the 2021 Genesis GV70, the luxury brand's second SUV that will soon join its larger sibling, the GV80. Today's reveal is really more of a soft launch, meaning only a few official photos have been released but very few specifics, such as what's under the hood (although we can make some pretty decent guesses). The GV70 is the brand's fifth model and retains the "Athletic Elegance" design philosophy, such as the Crest Grille located lower than the split quad headlamps.

In many ways, the GV70 bears a stronger resemblance to the newly refreshed Genesis G70 sport sedan as opposed to the GV80. Other notable exterior design traits we like include the C-pillar shape and the character lines that sweep the vehicle's length from the hood all the way to the taillights.

We also like how the big oval rear tailpipes with a dark chrome finish are integrated into the bumper. The split headlights and taillights may continue to "split" opinions, but they're quickly growing on us and we think they look good on an SUV. The Sport model's 21-inch G-Matrix wheels look fantastic.

The interior is also quite impressive. Although the press release doesn't directly state so, it appears there's a 14.5-inch touchscreen located on top of the dash, just like in the GV80. The 12.3-inch all-digital instrument cluster is also shared with the GV80. But, unlike the slightly more conservatively styled GV80 dash layout, the GV70 takes a bigger chance with more oval-like shapes. There's even ambient lighting surrounding the climate controls. Sport models will also receive a three-spoke steering wheel, exclusive colors and trim, and carbon fiber-trimmed consoles and doors.

Engine details were not provided just yet, though we suspect the familiar turbocharged 2.0-liter four-pot and a twin-turbocharged 3.3-liter V6 will be the staples. An eight-speed automatic is also likely and all-wheel-drive will be optional.

"We recently launched our first-ever SUV, the flagship GV80, with U.S. deliveries beginning in the next thirty days," said Mark Del Rosso, President and CEO of Genesis North America. "Now, with the upcoming release of the dynamic GV70 and a further diversified product portfolio, Genesis will be able to reach an even broader audience of American consumers."

Official pricing has yet to be announced and sales will get underway sometime in 2021.