Several dignitaries arrived at MINI's Oxford plant as the 2 millionth MINI rolled off the production line.
Ten years and two million MINIs later, the milestone car was greeted off its Oxford plant's production line by none other than the Prime Minister of England, David Cameron. The MINI has won acclaim and achieved popularity the world over, as 1.5 million units were exported for sales overseas in over 90 countries. The top five export markets for MINI in 2010 were the US, Germany, France, China and Italy.
BMW AG board member Frank-Peter Arndt stated as much at the celebration, saying "Production of the two millionth MINI comes on the back of strong demand worldwide. Our recent announcement of an additional £500 million investment in our UK MINI production facilities demonstrates the important role that Oxford plays in our global production network. The most essential factors in the success of MINI are the skills, passion and dedication of our associates." The investment Arndt mentioned will go towards producing the next generation MINI around English plants, such as Oxford, Swindon and Birmingham.
"It's a real privilege to drive this true British icon off the production line today," said Prime Minister David Cameron. "The 2 millionth MINI to be made here in Oxford is a fantastic symbol of the UK's strength in the global automotive industry and a great British manufacturing success story. BMW's continued investment in its UK operations, together with its export success - selling to over 90 countries worldwide - is contributing to a real renaissance for the UK car industry and a brilliant example of the sustainable, balanced growth we are determined to achieve."
The two millionth MINI is a convertible with a White Silver metallic finish and a blue denim roof. The celebratory machine features a bespoke interior and exterior and sits on a set of special alloy wheels. The car will be raffled off on Facebook, as the company is collecting photos of MINIs with their owners for a special collage. The winner will be selected at random from the collage. The MINI entered production in 2001. They started with 2,400 associates producing 300 cars a day. Nowadays, 3,700 associates work five days a week to produce as much as 900 MINIs.
MINI has a lot to be proud of over the previous 10 years, as a new MINI is currently born every 68 seconds. As PM Cameron put it so succinctly of the British brand, "MINI is not just a symbol of our industrial past, but also the great industrial future we want to build."