Following its debut at the 2022 Essen Motor Show, Prior Design has officially launched its new PD-RS800 widebody kit for the Audi RS Q8, and it's not subtle. The German tuner has often found ways of improving existing designs, but like the Porsche Taycan that the outfit applied its aesthetic to, this build is anything but subtle.

Wider arches, lower stance, and plenty of tacked-on elements ensure that this is a sporty SUV you won't struggle to find in the car park. While other tuners may choose to increase performance and leave the styling of the RS Q8 alone, Prior Design has gone in the opposite direction and lists no performance gains from its upgrades.

The upgrades include a new front spoiler (€1,690), frames for the front air intakes (€1,490), side skirt extensions (€2,390), widened front and rear wheel arches (€5,800), a rear diffuser (€1,190), bumper fins (€890), a roof spoiler (€990), a trunk spoiler (€990), and a strange 'power bulge' hood embellishment, which is non-functional (€1,790). The tuner says that all of these parts can be ordered as a single kit, but it does not give pricing for the whole setup.

Adding up the cost of the individual components brings us to a grand total of €17,220, or around $18,340 at the time of writing.

Although not mentioned, we can see that this car would be incomplete without its lowered ride height and new wheels. The tuner can also supply an Akrapovic exhaust system if you want to shout about your SUV with more than just its styling.

This may not be a subtle body kit, and the tuning package may be devoid of the performance gains one usually sees from a European tuner, but at least it looks a lot better than Mansory's nightmarish take on the vehicle. With Audi preparing to refresh the Q8 and its high-performance RS sibling soon, we have no doubt that both Prior Design and Mansory will soon have new kits with which to amaze and offend us.