"It's there for one reason...to drive fast."
Jaguar is having sort of a design renaissance these days. Instead of the more conservative look, the UK brand has gone back to its sleek and sexy roots, and perhaps the best example of this is the one-off Project 7. Based on the drop-dead gorgeous F-Type, the Project 7 is basically a roofless one-seater F-Type. It also has a lowered windshield, unique front bumper and plenty of bespoke carbon-fiber elements.
It may just be the most pure and beautiful Jaguar in recent times. Even the brand’s lead designer thinks so, as he eloquently explains in this new video by Jaguar that shows the Project 7 at the Goodwood Festival of Speed.