Project Maybach Looking Good In Drake's New Music Video

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The late Virgil Abloh was close friends with Drake.

Before his passing, fashion visionary Virgil Abloh was working closely with Mercedes-Benz on something called Project Maybach. Unveiled shortly after his death last year, the electric off-roading concept has now made an appearance in Drake's latest music video, for his newly released single, Sticky. The unique Maybach features prominently in the video and is a rather fitting tribute to Abloh, who was a close friend of the rapper.

"Off-road Maybach, Pyrex trap, Virgil came back through the boy, damn," read the lyrics. From the 2:18 mark, the concept is seen parked next to a lake, reinforcing the adventurous persona of the custom creation. While we don't get to see the vehicle in action, the music video gives us a further look into the imposing styling and luxurious interior.


There's more than a hint of Rolls-Royce in the styling, lending Project Maybach an imposing front facia. Despite having just two doors, Drake is made to look small next to the German brute. Then again, the one-of-one luxury off-roader is massive and measures nearly 19 feet from stem to stern. The monochromatic interior can also be seen, albeit briefly, with the crystal-studded steering wheel and compass getting some screen time.

This isn't just a show car, though. While we don't expect it to enter production anytime soon, it does serve as a taste of what we can expect from Mercedes' premium sub-brand in the future. Project Maybach boasts solar panels to extend electric driving range; something that could make its way to the future Maybach EQS we've already seen, also in concept form.


Prior to this, Abloh also created a unique Mercedes-Benz G-Class. Like Project Maybach, the motorsport-inspired art car isn't destined for production, although 1:3 replica models were auctioned off for charity in October 2021. At the time, Abloh said, "My ultimate goal in this project with Mercedes-Benz is inspiring young artists, engineers, designers to question the status quo, in addition to experimenting with my own design abilities."

Interestingly, Drake also has an affinity for the Maybach brand. In 2017, the Canadian rapper was embroiled in a controversy after his bodyguard got into an altercation with a commuter. Reportedly, the artist's protection detail forced a Tesla driver to wait for Drake's Maybach (and convoy) to pass through. Despite his less than polite security guards, Drake is quite the gearhead and boasts an impressive collection, which includes an aggressive-looking Rolls-Royce Cullinan.


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