"We want plastic cars!", say fans of the Saturn brand.
We've seen various car-related protests over the years, but we're pleased to report that the protest we bring to you today is a jovial one. It comes from the creators of the LeMons Rally and the 24 Hours of LeMons, which involves making racing super affordable by only allowing cars that cost a maximum of $500.
The racing isn't glamorous, the series doesn't have a massive social media presence, and the cars ain't fast, but the whole thing is a lot of fun. That fun turned into a lighthearted protest outside General Motors' Detroit headquarters last weekend, with organizers of the event banding together with other jovial people to protest the death of the Saturn brand in all its plasticky glory.
According to Jalopnik, which was there to see the events unfold, the idea for this protest was a spontaneous one. The LeMons Rally organizers were visiting Detroit and went on a bus tour with the Detroit Bus Company, checking out the sights of the city and participating in various activities. The final stop on the tour was GM's Renaissance Center, and the night before the tour went there, people from LeMons and the Detroit Bus Company came up with the idea to protest the death of the Saturn brand, which came more than a decade ago. Funny signs were made and the DBC representative called local news stations.
When news stations answered the calls, they were told that two busloads of people, with some from as far away as Florida, were showing up at GM's door to protest the death of Saturn, and that was all true. However, when the reporters arrived on the scene the next day, many failed to grasp the joke. One LeMons employee says that one of the participants even told the news crews that the whole thing was a stunt for LeMons Rally, which was responded to with something along the lines of, "Yeah, I know this is a protest rally."
GM has not yet made any official response to the jokesters, but that's to be expected. In any case, if this story has reminded you of a Saturn you have in the garage (perhaps one of the last models like the Aura sedan, which is similar to the Chevrolet Malibu), you might be sitting on a bit of a gold mine.