Q2 Sales Are In: Porsche Sees Rebound Of Customer Demand

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The numbers aren't great but Porsche reveals strong demand for the 911 and Taycan.

Porsche has released its US sales figures for Q2 2020, and to no-one's surprise, overall sales are down compared to the same period last year due to the global pandemic's effect on the economy, production shutdowns, and dealer closures.

Retail deliveries by Porsche's 192 US dealers totaled 12,192 from April through June. This was down 19.9 percent from an "especially strong performance" in Q2 2019, which was the first quarter Porsche delivered more than 5,000 vehicles per month for all three months.

It's not all bad news, however, as Porsche's Q2 2020 sales in the US are up slightly from Q1 when 11,994 models were delivered. "May and June witnessed a rebound of customer demand from April, and record Certified Pre-Owned sales in June are another indicator of sustained passion for Porsche," said Klaus Zellmer, President and CEO of PCNA.

Front View Driving Porsche
Rear View Driving Porsche
2019-2021 Porsche 718 Cayman Front View Driving Porsche
2019-2021 Porsche 718 Cayman Rear View Driving Porsche

"Our dealer partners have gone above and beyond and displayed a high level of agility to ensure customers' safety and mobility at a very challenging time." Porsche Approved Certified Pre-Owned sales in the US also totaled 6,706 vehicles from April through June, up 8.1 percent from the same period last year.

As for individual models, sales of the 2,245 units of the Porsche 911 wre sold in the US during the last quarter, up from 1,726 in Q2 2019. That's a massive 30.1 percent increase, no doubt helped by the launch of the new 992-generation Porsche 911 Carrera and Porsche 911 Turbo. This also includes sales of the old 991-generation 911. The 911 was the only model that saw a sales increase in Q2. By contrast, sales of the 718 Cayman and Boxster dropped by 68.3 percent, with only 472 units delivered in Q2 2020 compared to 1,490 in Q2 2019.

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Front View Driving Porsche
Rear View Driving Porsche
Front View Driving Delia Baum
Rear View Driving Delia Baum

Even the recently launched Porsche Taycan outsold the entire 718 range, with 818 models sold in Q2 2020, which is impressive considering how much more expensive it is than the 718.

Sales for the Porsche Panamera were also down by 57.4 percent, with 871 units sold in Q2 2020, down from 2,042 in the same period last year. Even the best-selling Porsche Macan suffered a sales drop, with 3,964 units sold in Q2 2020, down from 5,503 in Q1 2020, representing a 27.9 percent drop. US sales for the Porsche Cayenne also fell by 14.5 percent, with 3,822 units sold in Q2 2020, down from 5,503 in the same period last year.

2019-2020 Porsche Cayenne Front View Driving Porsche
2019-2020 Porsche Macan Front View Driving Porsche

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