A legendary logo and name from the past are back.
It all began last March when Formula 1 world champion Jenson Button joined forces with automotive designer/TV host Mark Stubbs and car builder Ant Anstead to revive the legendary British coachbuilder Radford. Originally founded in 1948, the company debuted its first creation, the Bentley Countryman, in 1951 followed by 12 examples of the Aston Martin DB5 modified into shooting brake body styles.
Following the initial revival announcement, Radford confirmed a new partnership with Lotus that will result in the launch of a new supercar based on the 1969 Lotus Type 62 prototype, shown here. It'll be a fully modern Radford creation limited to just 62 examples that serious collectors will fight over.
Don't expect it to be much like the just-revealed and gorgeous Lotus Emira; the reborn Type 62 will be present-day British coachbuilding at its absolute finest. It won't be cheap but pricing hasn't been revealed yet.
As part of the launch preparations, Radford has announced that it's acquired the US trademark for the John Player Special (JPS), one of the world's most famous racing liveries. Racing people will be instantly familiar with its black and gold color scheme that was prominently featured on F1 legend Emerson Fittipaldi's Lotus Type 72D from the 1972 F1 season. The JPS livery was painted on Lotus' F1 cars until 1986, including Ayrton Senna's 98T.
"We're so excited to have acquired this trademark," Button said. "John Player Special is, without question, one of the most iconic racing liveries ever to grace a Formula 1 car. For me, it conjures images of the 'Golden era' of Formula One racing, adorning cars driven by heroes such as Emerson Fittipaldi and Ayrton Senna. We can't wait to show you where this livery is going to be used, but expect to see it appearing on Radford cars in the near future."
John Player & Sons gained widespread recognition beginning in the 1950s and 60 when it sponsored both Norton Motorcycle and the Lotus F1 racing teams. Hopefully, the JPS logo will find its way to the bespoke Project 62, or at least some of them. That car is currently in the advanced development stage and is slated to be unveiled in the coming months.