Guess what remains number one.
The Ford F-Series has been America’s best-selling truck for decades. The chances of that changing anytime soon are slim to none. But the battle for the number sales slot has finally become interesting. Typically, the Chevrolet Silverado has been the second-best-selling truck, while the Ram 1500 had to settle for a distant third. Not anymore. According to sales figures for the first quarter of 2019, the Ram 1500 has taken the number two spot away from the Silverado.
Here’s the precise breakdown: a total of 114,313 Silverado have been sold so far this year, meanwhile 120,026 Ram 1500s were sold, a 15 percent increase compared to the same time year. Meanwhile, 214,611 F-Series pickups were sold. The 1500’s defeat of the Silverado may only be a little over 6,000 units, but that’s not Chevrolet’s biggest problem.
The real concern is that Silverado sales have dropped nearly 16 percent compared to this time in 2018. Even sales of the GMC Sierra are down by 2.2 percent to 40,546 units. However, combined Silverado and Sierra sales are still more than the Ram. It also needs to be pointed out that the Ram’s sales figures include both the previous generation 1500, now called the 1500 Classic, and the latest generation. But still, this is a trend GM won’t take kindly to, especially since it just invested a lot of time and expense to redesign its full-size truck twins.
The Ram 1500’s also recent redesign has won praise, us included, for its refinement, cleverly designed features, and its almost seamless ability to blend luxury and ruggedness into a single package. GM’s trucks, for some, did not go far enough to advance the segment in the same way the Ram 1500 has done. The sales results from the first fourth of this year may reflect that some consumers think the same. But there’s still plenty of time left this year for Chevrolet to rebound.