Ram 1500 Rumble Bee Concept: It's a Yellow Truck


Arguably one of the coolest-looking pickup trucks that's not for sale.

First off, the Ram 1500 looks good in just about any color, but yellow looks especially solid. The automaker apparently thought the same thing, hence the new Rumble Bee Concept. Having its debut at the Woodward Dream Cruise in Detroit, Michigan, the 2013 Ram 1500 R/T-based concept is powered by that all too familiar 5.7-liter Hemi V8 good for 395 horsepower and 407 lb-ft of torque and is paired to an eight-speed automatic transmission. So basically there’s nothing new under the hood, which is kind of a disappointment.

But still, Ram did add the new "Speed Bee" design throughout, including a gloss black stripe fading into honeycomb. That stripe goes from front to rear, around the top of the bed and over the Mopar tonneau cover.

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The intention here is to mimic Hemi-powered cars from the late 1960s and early 70s. Instead of 22" wheels, the concept has a set of 24" Vellano custom rollers and a 2" suspension drop to enhance performance and appearance. The gloss black look was also applied to the dual exhaust tailpipes, fuel door, badging, hood vents and front grille.The interior has a yellow leather-wrapped steering wheel, mesh seats with two-tone yellow and grey stitching. There’s even a couple of buttons below the knob control that make the cat-back Mopar exhaust go "loud and louder." We dig it, but for now this Ram 1500 remains a concept. A production version is possible at some point down the road.