Winter can't always win.
A significant portion of North America faces grueling winters every year. This means lots of snow, ice… and more snow. Depending on which state and region of the continent you live, winters can cause treacherous road conditions. The ability to plow snow away at a rapid pace is vital to withstand Mother Nature, but you're going to need the right tools. Enter Ram's new Snow Plow Prep package - a likely direct response to the 2020 Ford Super Duty Snow Plow Prep Package.
Set to make its official debut at this year's National Truck Equipment Association's "The Work Truck Show" in Indianapolis, Indiana, a city that's quite familiar with rough wintry weather, this new package will be available on the 2021 Ram 1500 and includes a 220-amp alternator, wiring for a snowplow, and a rear power sliding window with a defroster.
It will be available on the 1500 Tradesman, Big Horn, and Laramie 4x4 models powered by the regular 5.7-liter Hemi V8, the 5.7-liter Hemi with the eTorque mild-hybrid system, or the 3.0-liter EcoDiesel V6. Interested buyers should also know that the active air dam is removed when this package is chosen in order to allow space for the plow mounts. The package's price? Only $190.
"As part of Ram's commitment to continuous improvement within the segment, we now offer a Snow Plow Prep package for Ram 1500 customers," said Reid Bigland, Head of Ram Brand. "Ram has taken a larger presence in the commercial vehicle market, and this offering is the latest expansion of our hard-working trucks."
Sales are due to get underway later this year, so Ram 1500 customers will have to wait until next winter to tackle the heavy white powder. The automaker also adds the plow, mounts, and controller are all sold separately by various manufacturers.
The Ram 1500 has become the second best-selling full-size pickup truck in the US behind the Ford F-150, taking the spot away from the Chevrolet Silverado 1500. Offering additional and affordable accessories like this snow plow prep kit will certainly help Ram in the never-ending sales battle.