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Ram 1500 Transformed Into $263,000 Luxury SUV

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A serious alternative to the Rolls-Royce Cullinan?

The Ram 1500 is a rugged pickup, and while the interior is luxurious, Italian coachbuilder Aznom has taken it to another level. What you're looking at here is the ridiculously opulent Aznom Atulux, a custom luxury sedan based on the Ram 1500. In our eyes, it looks like a combination of a pickup, SUV and sedan – and we thought the Vision Maybach Ultimate Luxury concept looked mental. Exterior changes are minimal, but the custom Ram 1500 now measures 19.6 feet long.

The front fascia is still recognizable as a Ram 1500, but the crew cab has nearly doubled in size thanks to an SUV-like extension, enabling the company to fit an additional sunroof and a more spacious passenger compartment. The interior, however, has undergone some major changes. Virtually every surface is covered by full-grain nubuck leather, Alcantara upholstery or wood trim. Between the two back seats is a bleached oak center console, which stores whiskey glasses, champagne flutes, a Nespresso coffee maker and a bottle chiller. At the back, the Atulux also has two 17-inch LED displays mounted to the roof for watching television or DVDs.

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Alternatively, rear passengers can use the monitors to play an XBox hidden in the center console. There's even a 1200-watt sound system with ten speakers and a subwoofer. To convert the Ram 1500 into a luxury sedan, Aznom installed additional sound deadening material and an air suspension for a more refined ride. The brakes have also been upgraded with discs measuring 16.5-inches at the front and 15-inches at the rear. If you're looking for an alternative to Rolls-Royce and Bentley, Aznom is currently accepting orders for the Atulux, which can be individually customized with a plethora of leather and wood options. The specification shown here costs $263,130 before taxes.