Mopar has taken time out from touching up the SRT Viper to concentrate on the 2013 Ram 1500 truck for which it has developed over 300 new accessories. The exhaustive list of functional and performance aftermarket fare ranges from $12 hitch plugs to $3,000 suspension lift kits that raise the truck four inches. And for those looking to add some pizazz to their pickup, chrome grille inserts, body-side moldings, and a snazzy sport-performance hood are all worth considering.

Mopar claims the average Ram truck owner spends over $500 on Mopar performance parts and accessories, and with the refreshed 2013 Ram 1500 getting a more powerful 305-horsepower 3.6-liter V6 and eight-speed automatic, that figure is bound to rise. Performance parts such as cat-back exhausts and a cold-air intake should be popular upgrades, and for those that actually use the Ram 1500 for hauling, Mopar has an extensive range of step assists, drop-in bedliners, bed mats and rugs, tonneau covers, toolboxes, Rambox and towing products. Head over to the Mopar site for a full list of 2013 Ram 1500 Mopar parts and accessories.