The new Lunar Edition makeover is also available on the Ram 1500 Rebel and will be available in "extremely limited quantities."
Knowing how much personalization matters to truck buyers, Ram has unveiled new Lunar editions of its 1500 Rebel and 1500 TRX pickups which introduce a unique exterior appearance and selection of features. The Rebel and TRX are the two off-road-focused trims in the lineup, although there is a gulf in price of over $35,000 between the two special editions featured here.
Ram says that both these Lunar editions will be available in extremely limited quantities when they arrive later this spring, although precisely how many of each will be built is unknown.
Each truck has a new Ceramic Gray exterior color that successfully pulls off the stealth look, but there are more differences between the two as you dig deeper. Let's find out what they are.
Starting at $70,310 excluding the $1,895 destination charge, the Rebel Lunar edition commands a substantial $16,920 premium over the standard Rebel 4x2. For that, buyers get the Ceramic Gray paint, black badging, 18-inch wheels with a gloss black finish, black bumpers and grille, and a Rebel graphic that finds its way onto the bed and hood.
It comes with the larger 12-inch touchscreen interface that is optional on the normal Rebel, through which customers can access Off-Road Pages. An eight-way power driver's seat, heated front seats, and a heated steering wheel are all standard.
The Rebel Level 2 equipment group and 5.7-liter HEMI eTorque V8 (an engine we love) are available on this model. The former is a $4,495 option on the regular Rebel and includes features like a 19-speaker Harman Kardon sound system, power-adjustable pedals, a power-sliding rear window, and front/rear park assist.
The TRX needs little introduction, setting previously unthinkable acceleration times for a production pickup, although newer rivals have since surpassed it. Still, the TRX's supercharged V8 never gets old, and this blazing engine also comes wrapped in a body featuring Ceramic Gray paint. This TRX Lunar edition starts at an eye-watering $106,445, or $22,090 more than the normal TRX.
The TRX goes further than the Rebel with its special hood, bed graphics, dual pane panoramic sunroof, spray-in bedliner, LED cab-mounted brake light, and 18-inch black beadlock-capable wheels.
Ram has also livened up the interior with Surf Blue accent stitching, which is quite a change from the red accents inside the standard TRX. There is also a TRX logo embroidered into the seat back, sporty carbon fiber accents, and a flat-bottom steering wheel in a leather and carbon fiber mix.
The TRX Lunar edition gets a special center console badge and a head-up display, while adaptive cruise control, lane keep assist, and pedestrian emergency braking are included. Those last three driver-assist technologies usually cost $995 as part of the Advanced Safety Group, while the carbon fiber bits would typically add $1,295 to the cost of the base TRX. Finally, the dual pane sunroof costs $1,495 on the standard TRX.
Even so, unless Ram has added more equipment not mentioned in the press release, it's hard to justify the $22,090 premium for the TRX Lunar edition. To be honest, the same can be said of the Rebel Lunar edition, as it seems there is more value to be had by sticking with one of the default trims and customizing it as you see fit. Many customers will find the exclusivity of these models appealing, though.
"Our passionate customers tell us their Ram trucks are an extension of their personality that allows them to stand out from the crowd," said Mike Koval Jr. from Stellantis. "The Ram 1500 Rebel and TRX Lunar editions are great-looking trucks with easy-to-use features that do just that."
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