Promises it won't forget what truck buyers really need.
The Tesla Cybertruck is not a conventional pickup, and not just because it doesn't use an internal combustion engine. Its futuristic design is so unlike any other truck on the market, even Tesla CEO Elon Musk says there's a possibility it might fail. Stellantis CEO Carlos Tavares seems far more confident with his company's first upcoming electric pickup truck during a recent fireside chat event. "We have an opportunity to see what the other guys are doing and possibly beat them," Tavares said. "This is a technology-driven race, and we love that."
Announced during the Stellantis EV Day, the Ram 1500 EV will go on sale in 2024 after the Ford F-150 Lightning, GMC Hummer, Rivian R1T, and the aforementioned Cybertruck. Ram has made some bold claims about its first EV, but Tavares promises the new model won't abandon traditional truck owners.
When asked how bold Ram would go with the design, obviously factoring in the Cybertruck, Tavares shared his unique opinion. "It's up to you. You will judge, and when you see it, you will tell me," the CEO commented. "We want it to be futuristic, but we do not want to forget about our customers. It's not just about creating a wow effect, it's about remembering that truck owners want convenience. We will not disconnect from our customer base, but we will embrace technology that will make the freedom of mobility sustainable."
Speaking more specifically, Taveres talked about what current truck owners want from an EV. "We understand truck customers have specific functional needs. We have no intention to forget that; the payload, the towing, the roominess," he explained. "On top of that, we will bring zero emissions along with technology that will improve the range."
Stellantis revealed four next-generation EV platforms, STLA Small, STLA Medium, STLA Large, and STLA Frame at the big event. The latter will underpin the Ram EV and possibly enable up to a 500-mile range. If true, that could convince many truck owners to switch from their ICE vehicles. Still, Stellantis won't abandon the late adopters. "We will bring pure EV versions, and some other technologies that we don't want to unveil yet," Tavares said, possibly hinting at plug-in hybrid models.