Ram On Towing Duty For Thanksgiving Day Parade

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The special task will be handled by Ram for the eighth year in a row.

The Macy's Thanksgiving Day Parade brings in over 25 million viewers, exponentially more than award ceremonies like the Grammys, Oscars, and Emmys. It's an excellent opportunity for brands to get a lot of eyes on their products, which is why Ram Trucks has sponsored the parade for the past seven years. This year, Ram will act as the official truck for the 96th Macy's Thanksgiving Day Parade for the eighth consecutive time.

More than 30 Ram trucks will participate as tow vehicles for the floats, including Santa's Sleigh. The Ram 1500 and Ram 2500 HD will be the stars of the event, but other Ram trucks and the ProMaster van will be on-hand to support behind-the-scenes functions leading up to the parade.

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Sadly, the upcoming electric Ram truck will not be ready for this year's parade, but it should have the torch passed in 2024 when it arrives on the market. For now, the parade requires the burning of dinosaur juice from one of Ram's Hemi V8s or Cummins diesel engines.

Ram recently discontinued its EcoDiesel V6 engine, which was available in the Ram 1500 and could achieve nearly 1,000 miles of range. The company didn't specify which engines it would use to tow the floats, but with a max towing capacity of 8,320 pounds, we imagine the V8 Ram 1500 offers more than enough capability.

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The Thanksgiving Day Parade starts at 9:00 am on November 24, airing on NBC. 24 major stars will perform, including Ziggy Marley, Joss Stone, Gloria Estefan, Jordin Sparks, and Betty Who, among others. Those celebrities will be joined by 12 high school and college marching bands from the US and Mexico.

As for the giant balloons, this year will see some new additions, such as Diary of a Wimpy Kid, Bluey, Stuart The Minion, and Sinclair's DINO. The new floats, which will be towed by the Ram trucks, were designed by Toys "R" Us, Wonder, Pinkfong Baby Shark, People of First Light, and Netflix.

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