After paying tribute to various arms of the military and police, EMS workers are next in line.
Ram has unveiled the second variant of its 2022 'Built to Serve' limited edition offering. Based on the Ram 1500, the Emergency Medical Service (EMS) model honors the country's first responders and those who have faithfully served their communities.
As a continuation of the tribute series from last year, the EMS edition is the follow-up to the earlier edition paying tribute to the nation's firefighters. The EMS variant, however, "honors the frontline heroes who provide emergency medical services and save lives every day." In keeping with the theme, Ram has designed the limited edition to wear specially selected exterior colors that "evoke the spirit, mission, and history of [the EMS] service."
As such, buyers can select from Hydro Blue (pictured) or Bright White paintwork. This has been teamed with unique touches littered across the vehicle. The bumpers, grille, badging, side steps, and exhaust tips are finished in black, and black-bezel premium lightning is present to accentuate tasteful five-spoke, 20-inch wheels finished in Technical Gray - a color exclusive to the EMS edition.
Towards the rear of the EMS edition, you'll find unique details not seen on any other Ram 1500. On the rear quarter panels, for example, you'll find a 'Built to Serve' decal, along with the United States flag. Ram CEO Mike Koval Jr. explained that these vehicles reflect the company's gratitude to frontline workers: "At Ram, we are pleased to recognize the important work emergency medical service workers provide to their communities every day."
Inside, you'll find the truck maker has specified the EMS edition in keeping with the theme. The sport seats are trimmed in a mixture of cloth and premium vinyl, finished in black with contrast blue stitching as a highlight.
A nifty trick comes in the form of customizable seats. Embroidered Velcro panels can be found on the front seats, and buyers can elect to add their patches to personalize the innards of the EMS edition.
The cabin also receives Black Onyx Chrome trim and all-weather rubber mats. Buyers will have to pay extra for a lockable console storage bin, though.
The 'Built to Serve' models are equipped with the 4x4 Off-Road Group package as standard, which includes chunky all-terrain tires, an electronic-locking rear axle, tow hooks, and heavy-duty shock absorbers, front and rear. Skid plates protect crucial components, including the transfer case, fuel tank, steering gear, and front suspension.
If you're interested in getting your hands on an EMS edition, here's what you need to know. The 'Built To Serve' editions are available on Big Horn and Lone Star Crew Cab models only, with the following powertrains - 3.6-liter V6, 5.7-liter eTorque, and non-eTorque V8 engines.
Prices start from $54,915 (excl. destination) and are on sale at your local Ram dealership.
The Stellantis-owned brand has a long history of honoring heroes in America. Last year, the company released five special edition 'Built to Serve' trucks in honor of America's armed forces. The last of the quintet was inspired by the maritime forces and joined earlier models such as the US Air Force-inspired variant.
Elsewhere, the truck maker has plenty of exciting things in the cards. We already know an all-electric Ram 1500 is on the way, but Ram is yet to reveal any images (aside from teasers, of course). However, we'll get a look at the concept model this November, on the eve of the LA Auto Show.
A smaller truck is also in development; CEO Koval Jr. wants to test the waters by showing an early concept to dealers. Whether a smaller Ram truck would sell in the USA remains to be seen but judging by how well the Ranger (and even smaller Maverick) sells, it should be a no-brainer. Should it get the go-ahead, expect a concept to arrive in 2023.