Back in February, CarBuzz uncovered a trademark filing for the Ram Revolution name, but that wasn't the first time we heard the automaker was developing an all-electric alternative to the Ram 1500. In July 2021, Ram boss Mike Koval announced that its electric pickup would go on sale in 2024 "with more range, more power, and more productivity." We haven't heard too much more since then, bar a shadowy teaser sketch that emerged in March and the below teaser video, but now Koval has revealed that the new pickup will debut in concept form in November.
Speaking with the Detroit Free Press, he said that the EV concept will be revealed the night before the LA Auto Show, which takes place from November 18-27.
The production version of the "revolutionary" new pickup will be shown in 2023, but it still doesn't have a name. Considering that fellow Stellantis brand Dodge recently revealed an electric muscle car concept that has the name 'Banshee' for its powertrain, Ram will need to come up with something just as evocative as a calling card for the new pickup.
Just as on every other occasion that he's talked about this electric truck, Koval seems genuinely excited about the potential of such a vehicle and appears to be convinced that the new truck will blow the competition away, going as far as to say that Ram is on the "precipice of something extraordinary."
Koval has previously noted that the Ram EV pickup cannot simply compete with the likes of the Ford F-150 Lightning and Chevrolet Silverado EV. It must blow them away, and it must do so in all key areas. Following consultation with its customers, Koval has promised that it will overdeliver in terms of the "core attributes" of an attractive electric truck:
"More and more truck intenders are open-minded to the idea of electrification in their pickups, but they're not willing to sacrifice our most core attributes that make a truck a truck, like towing, like hauling, and in the future, range and charge time. In other words, 'trucks still need to do truck things' is the message that we're receiving through feedback to date."
Koval recognizes that range remains one of the biggest stumbling blocks to widespread EV adoption, and it's arguably worse amongst those with trucks. But Koval and the rest of the team at Ram are confident that they will be able to "push past" all their rivals.
"If you're towing a 10,000-pound trailer behind your vehicle across the state across the country, it's nerve-racking, for sure," said Koval. "We hear you, and we believe we will push past what others have announced with our fuller portfolio of electrified solutions from 2024."
Ram seems to be very confident that it can outperform Ford, Rivian, and GM, which has the impressive Ultium platform to work from.
That means more than the Silverado EV's 400 miles of range and 664 horsepower 615 lb-ft of torque. Knowing Ram, 1,000 hp probably won't be off the table, and the torque figure probably won't be far behind.
He also called this a "transformative period in the history of the brand," which is rather reminiscent of the sort of language Dodge CEO Tim Kuniskis used when announcing that his brand would be killing the combustion-powered muscle car. Does that mean the gas-powered Ram 1500 is soon to be relegated to the history books? Probably not just yet, but we're certainly getting closer.
