The first units will arrive early next year.
The Ram 1500 is already an impressive pickup, but over the past few months, FCA has been releasing even cooler versions of the utility vehicle as part of a range called Built to Serve. These special trucks are all themed around honoring the armed forces of the United States and have been offered in new color schemes every three months or so, with each release of the planned five coming with unique colors that are inspired by that model's specific sub-theme. The last one was inspired by the US Air Force, and this fourth installment comes "with a maritime land force-inspired theme".
Setting this batch apart is the two colors it will be offered in: Tank and Flame Red. Each of these will be limited to a thousand units, but the rarest will be the next and final release, with its Spitfire and Bright White paint options only being applied to 500 models each. As with past and future Built to Serve editions of the 1500, the exterior is set apart by 20-inch wheels in a unique-to-the-edition Technical Gray finish housed in arches bearing special body-color wheel flares. A black front grille and surround, black bumpers, and black-bezel exterior lights are also cues to the special edition, along with black side-steps, dual exhaust tips, and badges.
Inside, Velcro panels on each of the front seats allow for owners to customize their vehicle slightly, while this latest release features Medium Greystone stitching. Of course, it wouldn't be all that cool if these special editions offered little more than aesthetic changes, but Ram has been generous enough to include numerous off-road enhancements too, like all-terrain tires, a locking rear axle, hill descent control, skid plates, tow hooks, and heavy-duty off-road front and rear shock absorbers.
Production on this batch is expected to start next month at Ram Truck's Sterling Heights plant in Michigan, with deliveries to dealers beginning in the first quarter of next year.