Ram Reveals New 'Built To Serve' Armed-Forces Inspired Trucks

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This is the third installment in the series.

While the current buzz for the Ram 1500 revolves around the recently launched TRX, Ram hasn't forgotten about its promise to release new Built to Serve editions every three months or so. The second release was announced in June and now the third release is being launched today. Why today? Well, tomorrow is September 18, which is the 73rd anniversary of the US Air Force. For this third release, 1,000 models of the Built to Serve 1500 are being offered in Anvil with the same number available in Billet Silver, each with Light Diesel Gray interior accents. This may just be the best color scheme of the lot.

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Production of this third installment is planned to begin next month at Ram's Michigan assembly plant. Along with the unique color schemes offered on these special models, the new BTS models will carry on where the previous batch left off, offering 20-inch wheels in a unique Technical Gray finish, along with body-color wheel flares, an all-black front grille and surround, as well as black bumpers, four-inch exhaust tips, side steps, badges, and black-bezel premium lighting. As usual, the cabin features Velcro panels on each front seat's inner shoulder panel, allowing the owner to easily customize the interior with any patch they choose.

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Also included are the usual off-road addendums that have been on these models before, including all-terrain tires, a locking rear axle, hill descent control, multiple additional skid plates, tow hooks, and heavy-duty shock absorbers. The Built to Serve editions also offer more choice than most other special editions, as they can be added to any 1500 body style or powertrain configuration. Considering that even the mighty TRX won't have a production cap, the Built to Serve variants of the 1500 will be relatively uncommon on the road. With subtle styling changes that balance aggression with restraint, we're sure these special editions will continue to be a hit.

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