The next American EV truck is almost here.
The GMC Hummer Pickup is already here and the Ford F-150 Lightning will arrive later this year. Plus, Chevrolet has already shown off its Silverado EV, coming in 2023. That just leaves Ram as the last Big Three Detroit automaker without an electric pickup truck. That will soon change when the 2024 Ram 1500 EV is officially revealed. Ram has previously teased its first all-electric model on a few occasions, but unlike the Ford and GM equivalents, we know very little about it.
The Ram EV won't properly arrive until 2024, after Ford and GM already have a few years of EV truck sales under their respective belts. But speaking with Automotive News, Ram CEO Mike Koval confirmed we will see the company's electric truck well before 2024.
Koval spoke about the brand's Ram Real Talk Tour, an experience at various consumer events where potential customers can tell Ram what they want from a future EV pickup. "A lot of our Ram Real Talk feedback is influencing that design," Koval said during the New York Auto Show. "That design will then influence the product that we bring to market, so it's all connected. There's a master plan."
Using feedback from customers, Ram plans to assemble a concept version of the electric truck to show off later this year. We doubt Ram will share any final specification for range or performance, but we will at least get a rough idea of what the truck will look like.
Being the last Detroit automaker to release a truck in this segment isn't necessarily a bad thing. Ram can look at where Ford and GM succeed or fail, and adjust from there. "We are preparing the EV pickup trucks for 2024, and we are doing it by adjusting the specs and adjusting the performance in function of what we see coming up from our competitors," Stellantis CEO Carlos Tavares said. "It's a fact that we are coming slightly after them."
Ram has even hinted that its EV could come with a gasoline range extender, a feature no rival truck is slated to offer. Perhaps the Ram EV will be worth the longer wait.