This is a case of listening to the customer.
Some may think the grille design of the refreshed 2015 Chrysler 300 is a bit too much. We’ve always been fans of Chrysler’s big, RWD sedan and the automaker opted to give it an even bolder look. The reason? Because that’s what customers wanted. "That was the No. 1 issue" at the top of the list of complaints regarding the previous 300, according to brand president, Al Gardner, during a conversation with Edmunds. The grille size had actually been downsized for the 2011-2014 model years and devout 300 owners didn’t like that so much.
It turns out what they really loved about the 2005-2010 300 was the fact that it "got your attention as it was driven down the road." Its massive front grille was the key to that. So when it came time for the current generation’s facelift, Chrysler listened to its customers. As requested, the grille on the 2015 300 is taller, lower and wider than it was before. "We just needed to bring back a little more mojo to the exterior design and bring a little more boldness, something similar to what we had in 2005," stated Chrysler product marketing manager, Andy Love. In fact, Chrysler officials claim they spent more time on the front end than anything else, which also included a brand new interior and a slightly restyled rear end.