There are as many unique Bugattis as there is candy in a candy store.
No one really knows why the rich try so hard to get even richer. After all, most people would be happy with one yacht, not six. Unfortunately, ego usually prevails and even the rich suffer from insecurity and succumb to the need to have more mansions, mistresses, and well-educated kids with high tastes in Columbian powders than their neighbor in the Hamptons. This is why Bugatti decided to offer buyers who feel as if they haven’t spent enough money the option to dress their Veyrons to the nines with expensive extras.
After all, who needs to fund an orphanage when $300,000 buys you an exposed carbon body for your Veyron? They didn’t stop there. In the same way that the wealthy like to study wine to look more sophisticated at dinner parties, Bugatti realized that they could make their cars commemorate different milestones of company history by creating individualized special editions of the Veyron. They only seemed to stop short at making a celebratory “Ettore Bugatti picked his nose sometime in 1927” edition. Collectible editions included the Pur Sang, the Wei Long, the L’Or Blanc, the Rembrandt, the Meo Cotsantini, the Black Bess, the World Record Edition, and many more.
These special editions were only for the unimaginative, because in reality Bugatti owners could spec out their Veyrons in any way they desired. Custom leather options usually ran into the $70,000 and up mark, and other wildly pricey niche requests were rarely outside the realm of possibility. It might sound a bit odd, but to get a scope of the people that Bugatti was selling to, one only needs to compare the average Bugatti owner to the average Bentley owner. A typical Bentley owner owns eight cars, but a typical Bugatti owner has 84 cars, three private jets, and one yacht. These are the kinds of people who own high-end clubs, not those that inhabit the VIP section.
That’s why Bugatti soon realized that they needed more prestige. Soon an ope- top version of the Veyron called the Grand Sport hit the market for owners wanting to flaunt their blonde arm candy. Then, in 2007, a company called Shelby Supercars built the SSC Ultimate Aero and stripped the Veyron of its fastest car record by hitting 257 mph. Bugatti wouldn’t have it. They released the 1,200-horsepower Bugatti Veyron Supersport soon after and retook the record by making a top speed run of 267 mph. The Grand Sport soon got the Super Sport’s engine to make the final version of the Veyron, the Grand Sport Vitesse. When all was said and done, Bugatti had built and found garages for 450 Veyrons.
The decade-long experiment into human engineering ability was finished off with a custom special edition aptly named “La Finale.” It stands as an ode to the first Veyron ever produced by being painted with a modern take on the original’s color scheme. At first the Veyron’s final days were something that the automotive community was dreading, but complaints immediately ceased when Bugatti announced that they were only making room for the next grand slam, the Chiron.