Lamborghini is doing great, thanks for asking.
Bentley and Maserati aren't the only luxury brands posting record profits. Lamborghini had a pretty darn good year too. The rich got richer, and they went out and bought Lambos. Hard to blame anyone, though. The Lamborghini V12 as we know it is going away, falling victim to hybridization like so many other iconic engines. But Lamborghini's financial report isn't just looking at things as antiquated as its V12 engines.
The brand is future-proofing itself. You can't be an Italian automaker known for loud and hilariously inefficient cars without promising to at least help out with this whole global warming thing a little bit. As such, Lambo plans to reduce its emissions by half come 2025 and hybridize its entire range by 2024.
Let's talk sales. Unsurprisingly, or surprisingly depending on which side of the "dive a sports car every day" fence you fall on, the company's best-seller last year was the Lamborghini Urus SUV. The Sant'Agata-based automaker sold 5,021 Urus (Urus-i?) models last year, nearly 33% of all Bentley's sold in 2021.
And with more than 3,000 Lamborghini Aventador and Huracan models sold, the brand's sports car production lines are nowhere near slowing down. With hybridization for the entire lineup coming sooner than many Lambo fans would like, all of those cars are a blessing. Thankfully, there's still going to be a Lamborghini many years from now, with a €1.5 billion investment in the company over the next five years.
Combine that with the money Sant'Agata is making off the Urus and you've got a lasting brand.
While the finances are all well and good, the real question on everyone's lips is what's going to happen to the famous engines we all love Lamborghini for? Hybridization looms, and despite assurances that the "character" of these motors will live on, we're a bit nervous about it all. Hopefully, some of that massive investment goes into one hell of an engine note.
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