Why? Because racecar.
While the new cars and pretty girls took shelter inside the Bologna Fiere exposition center this past weekend, it was outside - in the snow - where the real action was taking place. Although the area is home to Ferrari, Lamborghini, Maserati, Pagani and Ducati, it was Red Bull that put on the real show for the fans on the makeshift circuit outside the convention halls straight after collecting its trophies for both the drivers' and constructors' titles from this year's Formula One World Championship.
The demonstration included the Red Bull Racing RB6 driven by David Coulthard, a Toro Rosso STR7 piloted by Daniel Ricciardo, the Citroen DS3 WRC with recently-retired nine-time world champion Sebastien Loeb, along with a handful of endurance, drift and stock cars.
Fortunately our man Marchettino was on hand to capture the action, as he always does when it comes to automotive spectacles in Italy, and we've included two of his clips right here for your enjoyment. Listen to the wail of the high-revving engines and watch these professional racing drivers pull the best donuts this side of a policeman's ball.