The future model is going to be a few thousand dollars more expensive than the current one.
Pricing for the 2023 Toyota Prius has been announced, and as expected, it comes in more expensive than the outgoing model, now starting at $27,450 - $2,375 more than the outgoing model. However, before you click away, there's a good reason for that, as the new Prius has a few things no other Prius has ever had, primarily desirability and power.
When Toyota revealed the redesign of the new Prius, it carried the tagline "Hybrid Reborn." It's lived up to that billing because the Prius looks fantastic and now has the performance to back it up with 194 horsepower in FWD guise. But how much will you pay for the rest of the lineup?
That base MSRP of $27,450 is for the Prius LE. The remainder of the lineup now consists of the XLE at $30,895 and the Limited at $34,465. All-wheel drive is an option on all trims that'll cost you an extra $1,400 - pushing the LE's price to $28,850, while the range-topping Limited with AWD rings in at $35,865.
For that extra outlay, you get a rear electric motor that bolsters outputs by a whopping two horsepower, taking the Prius from 194 hp to 196. But the rear motor adds more torque to the mix, improving acceleration and giving the Prius similar performance to the old Toyota 86. Despite its newfound power, you can still achieve up to 57 mpg combined in FWD form.
Prices exclude the $1,095 processing and handling fee and are MSRP only, not accounting for any nasty dealer markups that are sure to hit it by virtue of its newfound desirability.
Just because the LE trim is the cheapest doesn't mean it isn't decently equipped. The trim comes standard with 17-inch alloy rims, an eight-inch touchscreen, six-way adjustable cloth seats, and six USB-C ports. Toyota Safety Sense 3.0 is also standard, which includes a ton of safety features like dynamic radar cruise control and a pre-collision system with pedestrian detection.
The XLE trim then comes with everything in the LE trim plus 19-inch alloy wheels, an eight-way adjustable and heated powered driver's seat in black or grey rain sensing wipers, a wireless device charger, a smart key, and front and rear parking assist with automatic braking.
Finally, the Limited trim comes loaded with things like the 12.3-inch screen with JBL audio standard, a heated steering wheel, a power liftback, and Digital Key.
Options are limited, with LE models not party to any, while the XLE models have three standalone choices. A Digital key costs $275, and a fixed glass roof is a hefty $1,000. The most worthwhile is the $735 12.3-inch touchscreen. The Limited trims have two standalone options in the form of a digital rearview mirror ($200) and heated rear seats ($350), while a Limited Premium Package adds Advanced Park and a panoramic rearview camera for $1,085.
There are also a whole host of color options similar to the current model (just make sure you like blue, red, white, or black.) Standard colors include Cutting Edge, Guardian Gray, Midnight Black Metallic, and Reservoir Blue. The Premium colors are Supersonic Red and Wind Chill Pearl, which command an extra $495.
From the looks of it (both figuratively and literally,) the new Prius seems to have everything necessary for it to be a bigger hit than ever.