Shortened lifecycle means we’ll be seeing new Rolls models more often.
The word ‘facelift’ wouldn’t do when describing a RollsRoyce. The manufacturer’s Ghost, which has been on the market for four years,will be refreshed and given a new Series II model - an opportunity for the brandto “showcase its most recent technological advances and enrobe them in aconsidered exterior revision”. While the Phantom was on the market for almostnine years before receiving its own Series II in 2012, the current Ghost hasonly been around for four.
This means that Rolls Royce is moving to a shorter lifecycleof just four years for its models. With additional competition from luxuryautomakers and four-door entries from traditional exotic and sports car makers,Rolls is under pressure to keep up with the market and put out newer and moreexciting models more frequently. Details are still limited on the Ghost SeriesII, but we expect some additional information before its official reveal at theGeneva Motor Show next week.