The French diamond has endured since 1925.
What is a car brand without a logo? What would the Ferrari LaFerrari be without a prancing horse or an Audi without the four rings? Brand's tend to change their logos often, but car manufacturers are rather protective over their image. Then again, nothing lasts forever. We recently reported on Kia's brand evolution, and even BMW has changed up its logo for its all-electric i4. The latest brand to tinker with its logo is French manufacturer Renault, whose diamond design has been left relatively unchanged in shape since 1925, making it nearly a hundred years old. The new logo has been seen since last January and has been flaunted on the ZOE advertising campaign and on social media platforms, but it's now gone official, and Renault wants the world to know about it.
Renault's logo has changed significantly since the company was first founded 122 years ago, and even included the image of a tank for its patriotic World War One drive, but since 1925 the diamond shape has endured in one form or another despite eight redesigns. The Last time the logo was altered was in 2015, but the design team at Renault felt that the design was starting to show its age. "The diamond is one of the most recognized shapes in the world and in the world of the automobile. It is a simple geometric shape, with a strong, powerful identity; the challenge was to renew this shape by giving it meaning, new, contemporary values to project the brand into the future", said Gilles Vidal, Renault Design Director.
The new logo was unveiled on the grille of the Renault 5 Prototype at the company's recent strategic meeting. "We have integrated it on the Renault 5 Prototype for the first time. It was for us a formidable testing ground. In view of the enthusiasm and the very positive feedback we received about the logo, we decided to launch it," said Vidal. Like most new automotive logos, this one follows an evolutionary design, and looks pretty good, but it's certainly not groundbreaking. In fact, we'd say it's simply a modern take on the brand's 1972 logo. Sadly, we're unlikely to ever see one on US streets as it's been a long time since Renault last sold a product in America.