Report: Executives at VW Want Bulli to Join Beetle in Heritage Collection

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Executives over at VW want to put the concept Bulli into production to accompany the Beetle.

Executives at Volkswagen are reportedly serious about putting a conventionally powered version of the Bulli electric MPV concept into production to compliment the new Beetle in a new "heritage collection." The Bulli is a five seater that's slightly larger overall than the Polo and has styling that recalls the infamous Microbus on the 1960s. The concept was first shown earlier this year at the Geneva Motor Show to much critical acclaim and a production version could be built at Volkswagen's plant in Puebla, Mexico.

This is the same plant where the third generation Beetle is made using the German brand's latest modular platform. A Beetle cabriolet version will begin production there early next year as well. Insiders speculate the Bulli to become a rapidly growing cult vehicle that will do very well in the U.S., where the Microbus draws nostalgic feelings and is fondly remembered. Volkswagen execs believe the firm must do more to emphasize its heritage collection in the face of growing Chinese and Korean competition. It is believed that the next Microbus may be ready to hit the market by 2014 and would likely come to the U.S as well.

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