Report: Scion, Mitsubishi and Mazda Most Popular Amongst Gen Y


Scion is reportedly the most popular car amongst Generation Y buyers. Mitsubishi and Mazda are the second and third most popular cars for this age segment.

Generation Y car shoppers between the ages of 18 and 27 prefer Scion, Mitsubishi and Mazda according to TrueCar. Their research has shown that the three top selling brands from the past three years were (in descending order) Scion, Mitsubishi and Mazda. "Generation Y buyers want vehicles that look distinct and can be tailored to their individual tastes," said Kristen Andersson, TrueCar analyst.

He continued: "Buyers from this generation are also looking for vehicles that have the technology features they are accustomed to build into the vehicle at an affordable price." In 2009 and 2010, Scion was able to capture 21.2 percent of the Gen Y car buyers. Mitsubishi was close behind with 20.3 percent of that market, and Mazda was third with 10.7 percent. The top trims were the Scion tC, Mitsubishi Lancer and Honda Civic Si. The cars are available at affordable prices, starting from $18,995, $20,670 and $22,975 respectively. They were also the cars that offered the greatest amount of customization.

You Might Also Like
Rare Cars Reborn After Devastating Crashes
Rare Cars Reborn After Devastating Crashes
10 Best Interiors Of 2018: Less Than $50,000
10 Best Interiors Of 2018: Less Than $50,000

"Generation Y buyers are very important to automakers because they help set trends from popularizing social media sites such as Facebook or Twitter or technologies such as the iPhone and iPod," said Jesse Toprak, Vice President of Trends and Analysis at TrueCar. "It's also important for an automaker to get a young buyer into their vehicle from the beginning in hopes of continued loyalty to the brand." Labeling themselves 'the authority on new car pricing and trends,' TrueCar's study reviewed the purchasing behavior of more than four million car buyers from 2009 and 2010.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot