Resurrection: Maybach will Restart This November

Rumor

Expected to cost more than two S600s.

Two years after killing off the Maybach brand, Mercedes-Benz is reportedly about to reintroduce the nameplate, this time as a line-topping, longer wheelbase, ultra-luxury S Class for the uber-rich. Costing double the price of a fully loaded Mercedes S600, the Maybach model is expected to be simultaneously introduced this coming November at the Los Angeles Auto Show and Guangzhou Motor Show. According to a Reuters report, it will feature luxuries like “soft-touch leather and bespoke materials.”

In the spy shots we recently showed you, the Maybach S Class sports epic dimensions, adding about 7.5-inches to the already stretched, long-wheelbase S. In this price range, Mercedes will be taking on some tough competition from well-established luxury brands like Rolls Royce and Bentley. As Reuters points out, since 2012 – when Maybach ceased operations – there are two million new millionaires in the world. Certainly several of those individuals will be excited to flaunt some of that cash with a Maybach limousine in their garage.

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