Rich Americans Can't Stop Buying Bespoke Bentleys

Luxury / Comments

Demand for bespoke Bentleys by Mulliner is higher than ever in the US.

Owning a Bentley is already an impressive status symbol, but if you want to stand out even more and have copious amounts of cash to burn, Bentley's Mulliner division can create bespoke designs built to your personal specification. The prolific personalization division can design everything from bespoke treadplates to coachbuilt projects like the Bentley Bacalar. Since 2014, Mulliner has designed over 1,000 bespoke projects for some extremely wealthy clients. According to Bentley, demand for these commissions is higher than ever in the US. To celebrate, Bentley is showcasing three Mulliner collections with unique themes tailored specifically for the US market.

Dubbed the Nauticis Collection, the first collection was commissioned by Bentley's Fort Lauderdale retailer and is based on a yachting theme. The yacht-themed collection includes four Continental GT V8 Convertibles painted in bespoke Aegean Blue and Ghost White colors, complemented with bespoke 22-inch alloy wheels painted in Aegean Blue.

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Each car in the collection is also fitted with a color-matched front splitter, side skirts, rear diffuser and trunk lid spoiler included in the Styling Specification.

The nautical theme continues inside the cabin, which is appointed with Brunel, Linen, and Portland leather. Brunel and Linen embroidery is also applied to the headrests, while open-pore wood with a chevron pattern adorns the center console.

Bentley will showcase the Nauticis Collection at the Fort Lauderdale Boat Show later this month where it will be joined by the Mulliner Skyline collection, which includes a Flying Spur, Continental GT Convertible and Bentayga. This is the first time all three models have been featured in a Mulliner collection. Each model in the Mulliner Skyline collection is finished in dark black Onyx and features the Blackline Specification adding dark exterior accents for a more sinister look.

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Silver accents surround the seats and headrests inside the interior, while the center of the seats features silver contrast stitching and an embroidered Manhattan Skyline image. Personalized treadplates and bespoke LED welcome lighting complete the theme.

Finally, the Miami Collection compromises six cars based on the Flying Spur, Continental GT and Bentayga finished in orange, blue, and lime green exterior paints inspired by Miami's vibrant art scene, supplemented with Arctica pinstripes and carbon accents. Inside,, the cabin is trimmed in a two-tone piano veneer and Klein Blue leather matching the vibrant exterior.

"The interest in commissioning bespoke vehicles in the marketplace is currently on a high in the Americas," said Mike Rocco, Vice President of Sales & Operations for Bentley Americas. "The opportunity to expand inventory offering to customers and present a truly unique experience through the Personal Commissioning Guide is remarkable. Our dealers are very involved in each of their local markets and communities with appreciation to maximize the ability to promote Bentley's bespoke craftsmanship."

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