But the Croatian automaker understands why performance automakers are jumping on the SUV bandwagon.
From the Lamborghini Urus to the recently unveiled Aston Martin DBX, a new breed of super SUV is starting to flood the market. Even Ferrari is jumping on the SUV bandwagon. It may seem sacrilegious, but it's a necessary tactic that allows low-volume automakers to boost profits. Some automakers, on the other hand, refuse to build an SUV fearing that it could damage their brand image.
A McLaren SUV, for example, is never going to happen. Ever. And now Rimac is the latest manufacturer refusing to cash in on the lucrative SUV segment. "We ourselves? No. We will not do a performance SUV. For sure," company founder Mate Rimac told Top Gear.
However, while Rimac refuses to build an SUV, the company founder understands why sports car and supercar manufacturers are entering the SUV market. "As a business decision though, I understand. At the end of the day, you can please enthusiasts, or have a business that survives. What do you choose? You choose to survive," said Rimac. He added that a performance SUV is as relevant as a sports car. "Who needs either, really? Neither one of those is a sensible choice."
"I guess it's just a response to the market," Rimac added. "You can't ignore what the market wants. But, performance cars are not going away. You can still buy a Lotus Exige today. How many people are buying the Lotus Exige? If people are complaining about performance SUVs, go ahead and buy a Lotus Exige. Put your money where your mouth is. The choice is still there."
While Rimac is collaborating with other automakers such as Porsche, Hyundai and Kia, the company will continue to focus on building electric supercars. After the C_Two enters production, Rimac confirmed to Top Gear that its next model will be a two-seater supercar.
"There will be some innovation in them for sure – we have some ideas on how to push them forward, especially in terms of aerodynamics," said Rimac. "I want to make lighter cars. But I don't want to make SUVs or stuff like that." Before then, the production version of the Rimac C_Two will debut at the 2020 Geneva Motor Show next March with a new model name.