Rivian has removed a bundle of services so that customers can order only what they want and need.
Rivian customers have received an email to notify them that the Membership package will no longer be available. In an email from Tony Caravano, Head of Customer Engagement at Rivian, clients were told that the robust package would be morphed into a new offering.
This is according to Auto Evolution, which reports that buyers will now be able to pick and choose what they please instead of paying for features that may not want or need. As per the email, the change will take place on January 16, 2023.
The Rivian Membership is a rather brilliant package, so we're guessing many owners will be disappointed by this news. Some of the benefits include charging assistance (should you run out of range), off-roadside assistance, and unlimited charging on the Rivian Adventure Network.
Even though the Membership package comes to an end this month, there's some good news. Rivian will let users enjoy free charging on the Adventure Network until the end of April 2023, and in-car internet services will be taken care of by the company until the end of the year.
An update on Rivian's website refers to Membership as a "beta program" that offered benefits to customers during the "first year of vehicle deliveries." The automaker notes that after listening to R1T and R1S owners, it has decided to move away from bundled services and start offering features a la carte style.
As mentioned, this will give owners the freedom to pay for individual services that they actually want. Rivian also says it plans to introduce additional services over time.
This isn't the first time Rivian has updated its offerings to customers. Last October, the company announced it would discontinue the powered tonneau cover. More recently, Rivian canceled the Max Pack battery and Quad-motor configuration, much to the disdain of waiting owners. All of these measures appear to be taken for the purpose of streamlining production and getting deliveries to customers as soon as possible, but it is still somewhat irksome that one cannot attain all of their desires for a Rivian product immediately. The loss of the Membership package, however, is unlikely to be related to bolstering production.
Getting back to the statement, the California-based marque said it also plans to introduce additional Service Center locations. At the time of writing, there are 34 in the US (in various stages of development) and one in Vancouver, Canada, with another incomplete center in Calgary.
Lastly, customers can also expect the Adventure Network to grow, with Caravano writing that Rivian is "targeting high-traffic corridors that connect major metropolitan areas to adventurous destinations."