Rivals take note.
Rivian is finally producing vehicles at its Normal, Illinois factory. Despite several delays, customers probably ultimately feel it was worth the wait. After all, they'll soon be getting one of the coolest and potentially groundbreaking all-electric trucks on the market right now. The Rivian R1T and R1S have the potential for greatness. Rivals like the Ford F-150 Lightning and Tesla Cybertruck need to be ready for a gunfight. But Rivian understands that owning a Rivian is much more than just driving home a new vehicle and calling it a day, but rather an overall greater experience. Tesla practically wrote the book on this and mainstream OEMs are adapting.
As for Rivian, its owners will have access to what's very appropriately called The Rivian Membership. The complete list of membership benefits (so far) has now been released. Chances are it will expand in the years ahead.
For now, this free membership is part of an extended trial period. We don't know how long the zero out-of-pocket expenses deal will last. So without further ado, here's what Rivian's membership includes:
• Unlimited free R1T electric truck and R1S EV SUV charging on the Rivian Adventure Network and all Rivian Waypoints charges
• Rivian off-roadside assistance with Adventure Extraction for trailside recovery
• Charge Assurance for charging assistance if you run out of range
• Rivian-led experiences, gatherings, and events
• Unlimited access to 4G connectivity
• Rivian renewable energy purchases-"Rivian will ensure 100 percent of the energy your vehicle consumes is matched with renewable energy purchases"
• Rivian educational programs, kids' activities, and stewardship meet-ups
• More benefits including drive modes and enhanced capabilities and in-cabin content
It is quite generous, that's for certain. We particularly like the unlimited access to the Rivian Adventure Network. That off-the-beaten-path charging infrastructure is perfect for outdoor adventure types. Neither Tesla nor anyone else has anything like it at the moment. We don't know just yet whether Rivian will open it up for owners of rival EVs. Like Tesla, Rivian is clearly creating a vast community of owners and giving them a significant platform to share their experiences. Having a direct relationship with the automaker itself is also important, hence the "educational programs."
All in all, we like what we're seeing here but it's still too early to make any final judgments. Give it a year or so. Owners will by then have things to say.