Rankin, the famous photographer, has produced photographic interpretations of the famous mascot.
The LA Auto Show is an ideal event for auto manufacturers to expose other sides their 'personalities.' Rolls-Royce had decided to show off with a series of photographs under the title 'Spirit of Ecstasy.' The Spirit is, of course, the famous Roll-Royce mascot. To commemorate its contribution to the company's image, Roll-Royce has commissioned from the famous photographer Rankin 100 photographs that were inspired by the figure.
The original Spirit of Ecstasy mascot was designed by Charles Sykes who sculpted it for Lord Montagu's 1909 Rolls-Royce. The model for the mascot was the Lord's secretary and lover Eleanor Valesco Thornton. Two year ago, during the centenary of the mascot, Rolls-Royce offered Rankin full artistic license to create a modern and very personal interpretation of The Flying Lady. And Rankin used it in full. A selection of images from The Rankin: Spirit of Ecstasy collection will be showcased to the public for the first time at The Rankin Gallery, Los Angeles, USA until 23 November 2011.