Rolls-Royce To Revive Another Model Name From Its Past

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But where will it fit in the current lineup?

After Rolls-Royce confirmed that its first all-electric model will arrive sometime this decade, the British marque filed a trademark for the term "Silent Shadow." A modern twist on the Silver Shadow name used from 1965 to 1980, we think Silent Shadow is the perfect name for Rolls-Royce's first EV. But it may not be the only moniker from the company's past that will make a comeback.

On the same day Rolls-Royce filed its Silent Shadow trademark with the WIPO, it also submitted a new application to the UKIPO for the name "Seraph." As a reminder, Rolls-Royce previously sold a car called the Silver Seraph from 1998 to 2002. Of all the nameplates to revive from the company's past, the Silver Seraph seems like an odd choice.

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The Silver Seraph was built during a time when Rolls-Royce and Bentley were the same company, hence why - save for the grille - the Rolls-Royce Silver Seraph looks almost identical to the Bentley Arnage. But whereas the Arnage used various twin-turbocharged BMW-sourced V8 engines, the Silver Seraph was the first V12-powered Rolls-Royce since the Phantom III in 1939, borrowing a 5.4-liter unit from the BMW 750iL.

Reviving a nameplate used during such a strange time in Rolls-Royce's history might seem weird but such practice is not completely unheard of. Remember, Honda recently revived the Passport name even though Isuzu built the original model.

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The trademark filing covers "Automobiles and their parts," meaning the Seraph name could be used for a future model. It's still too early to tell where this new model would slot into the Rolls-Royce lineup or if the name will be used at all. The original Silver Seraph replaced the Silver Spirit as the only four-door model in the range, alongside the Corniche V.

Seeing as the 2021 Rolls-Royce Ghost fills the role once held by the Silver Seraph, we think it's likelier that the new Seraph could be a smaller SUV model slotted below the Cullinan, which is already proving to be a popular model for the brand.

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