Rolls-Royce sold six bespoke cars one week after they were announced.
Now, months after the official announcement of the Rolls-Royce Phantom, the brand has launched a collaboration that will lead to six hyper-exclusive Phantoms. Last week, world-renowned artist Sacha Jafri, best known for creating the world's largest canvas painting during the COVID-19 pandemic, announced that he would be creating six one-of-one vehicles for Rolls-Royce Motor Cars Dubai and Abu Dhabi.
A week later, each of the six cars has been allocated to lucky owners, and in the process, $1 million was raised for charities in the health, education, and sustainability sectors.
Each of the cars features a painting by Jafri in the theme of "The Six Elements" and covers Earth, Water, Fire, Wind, Air, and Humanity.
Rolls-Royce is no stranger to teaming up with artists to deliver exclusive offerings: back in 2020, we covered a stunning Phantom that had been customized by African artist Dr. Esther Mahlangu. The sale of that car also went to charity, funding an African art school.
This new collaboration takes it to take it to a whole new level. Each of the six cars will boast a bespoke piece of art as an interior adornment. The cars will also have a unique 4D-printed Spirit of Ecstacy and the Sacha Jafri Name & Heart logo on the car.
"It has been an absolute honor working with designers from the Rolls-Royce Bespoke Collective, from the Home of Rolls-Royce, at Goodwood, to create such a unique project. It is such a proud moment to see my heart logo along the coachline of each of the six cars in this stunning Rolls-Royce series, the first Bespoke, artist-created car series for Rolls-Royce, with artist-designed 'Spirit of Ecstasy' uniquely featuring my depicted six elements around its base. However, I am most fulfilled by the immediate sell-out of this Collection, the elite group of owners and philanthropists now dedicated to our cause, and the creation of 'The Rolls-Royce That Keeps on Giving,' forever raising money and awareness for the three main charitable concerns of our world," said Jafri.
The Six Elements range has also been released with a 'unique digital element' comprising six individual NFTs called "The Rolls-Royce That Keeps Giving."
Each car is linked to its own NFT, and the owners of the vehicles are allowed to sell their NFTs as they see fit. With every sale of an NFT, a royalty will be paid to charity. A QR code embedded in the glove box of each car allows you to view each unique NFT.
"Through my work, I aim to combine the power of art with a stripped-back essence of love and empathy. To inspire a more conscious and intention-filled humanity, striving for a reconnected world, reunited by the common goal of a more hopeful and sustainable future for our planet," Jafri concludes.