Rolls-Royce will no longer have a two-door car in its US model lineup.
If you're struggling to decide which Rolls-Royce car to splash out on, you will soon have fewer options to choose from because the Rolls-Royce Dawn and Wraith are being discontinued after the 2021 model year in America. Rolls-Royce has confirmed to CarBuzz there are no plans to offer a direct replacement for either model. All current orders will be fulfilled until the 2021 models end production, however.
"While demand remains high in markets such as the Americas, Korea and Australia, management of a luxury brand dictates that supply of its products should be carefully managed to maintain rarity in all markets," Gerry Spahn, Head of Communications for Rolls-Royce told CarBuzz. "The success of Rolls-Royce continues to meet the marque's most ambitious expectations. So much so that a cessation of production for some markets is in the interests of maintaining the worldwide rarity of the brand's products."
This doesn't necessarily mean Rolls-Royce will never sell two-door coupes in America again, however, as we were also told that Rolls-Royce "is constantly exploring new product opportunities based on client feedback and announcements will be made at an appropriate time."
The luxury automaker plans to expand its current lineup with new models based on the all-aluminum spaceframe platform, so it makes sense to build new two-door models that fill the void left by the discontinued Wraith and Dawn.
For now, the Wraith and Dawn will still be sold overseas. This decision isn't surprising when you consider the Wraith and Dawn are underpinned by the aging BMW F01 platform that dates back to the 2008 BMW 7 Series. Having debuted in 2013, the Wraith is nearly a decade old, while the Dawn launched in 2015, so both models are starting to show their age.
The demise of the Wraith and Dawn means Rolls-Royce will soon no longer have any two-door cars in its US model lineup. Instead, wealthy Rolls-Royce clients will need to choose between the four-door Ghost, which was redesigned for the 2021 model year, the Cullinan SUV, and the flagship Phantom.
All three models are underpinned by Rolls-Royce's all-aluminum "Architecture of Luxury", which offers improved ride comfort and quieter cabins compared to the ancient F01 platform. Before the pandemic, there was still demand for the Wraith and Dawn, but the Cullinan and the Ghost are the company's top sellers, helping Rolls-Royce achieve the best Q1 sales in its 116-year history this year.