Thanks to the Cullinan and Ghost.
As the world economy continues to struggle under the crushing weight of the coronavirus, some car manufacturers have seen a decline in sales, while others have actually benefited from it. One would imagine that the first corner of the market to suffer would be luxury cars, but as we've found out, the rich only get richer.
Brands such as Rolls-Royce have seen continued success, and have set sales records in 2019 thanks in part to the Cullinan SUV going on sale. Last year saw the brand weather the Covid storm, and it has come back stronger than ever, with its first-quarter sales figures showing an increase of 62% over the same period in 2020.
The legendary British carmaker has achieved the highest first-quarter sales figures in its 116-year history. Between January 1 and March 31, the company delivered 1,380 cars, eclipsing the previous record set in 2019. Sales were boosted by strong performances of the Ghost and Cullinan in America, China, and the Asian Pacific market.
"Rolls-Royce Motor Cars made a strong start to 2021, reflected today in our first-quarter sales figures, which are the highest in our 116-year history. With robust order books across our product range, particularly for the new Ghost and Cullinan, sales growth in key markets, and bespoke commissions running at record levels, our business is in excellent shape. We have every reason to be optimistic for the remainder of 2021." said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
Müller-Ötvös says of the company's excellent results that inventiveness, boldness, and a keen eye for detail was the key to success: "Every member of our extraordinary team, at the home of Rolls-Royce at Goodwood and across the globe, has been crucial to delivering these remarkable results; their skills, talents, commitment, and enthusiasm make us who we are," he concluded.