Last year, the luxury marque built more customized vehicles than ever before.
Buying a Rolls-Royce is a very different experience than your typical car purchase. Not only do customers have extremely high expectations, but also very expensive personal tastes. That's why Rolls-Royce offers an endless variety of bespoke options, and its customers respond in kind with open checkbooks. In 2019, Rolls-Royce created more bespoke vehicles than in its entire 116-year history. A total of 5,152 vehicles were built by its in-house Bespoke Collective team of engineers, designers, other highly skilled craftspeople.
Often times, these one-of-a-kind ultra-luxurious vehicle creations go unnoticed once owners take delivery, but the automaker is now sharing a few of its finest examples with a barrage of stunning photos. Here are a few standouts:
First presented last summer at Pebble Beach (along with the Pastel Collection) is the Rolls-Royce Cullinan in Fux Orange. Built specifically for Rolls-Royce aficionado Mr. Fux, the bespoke team was challenged to match the precise vibrant orange shawl that caught his eye in South Florida. The shawl itself was brought to the automaker and the color-matching process got underway. Although it took nearly a year to complete, the teams created a seven-layer surface that required an hours-long polish job (by hand). The interior was also handcrafted, this time in Arctic White. There was also a 'Fux Orange' fascia veneer, rear-view mirror and Lambswool floor mats.
A customer from the Middle East ordered the Arabian Gulf Phantom. Based on the Rolls-Royce Phantom, it features a Turchese exterior hue and an Andalusian White upper two-tone. There's also a sculpted silk applique gallery on the fascia created by British artist Helen Amy Murray. The Turchese gallery, which represents swelling oceans, is punctuated by a Mother of Pearl clock, while Nautilus shell embroidery is found on the rear doors.
To mark the centenary of the first non-stop transatlantic flight, just 50 Rolls-Royce Wraith coupes in the Eagle VIII Collection were built. This one features the starlight headliner with 1,183 fiber-optic lights, depicting the night time sky at the time of the flight. There are even brass speaker covers to depict the estimated 1,800-mile flight distance, along with a brass plaque engraved with Winston Churchill's quote commemorating the flight.
The Rolls-Royce Dawn convertible was, of course, subject of a stunning bespoke job. This one was commissioned by a Japanese customer who requested yacht and speedboat design inspiration. Open-pore teak Canadel paneling, like that on a yacht's deck, was matched with technical fiber. The blue seas and white sails are represented by the exterior paint and leather upholstered interior.
A Rolls-Royce Ghost, just one of 10 in the 'Zenith Collection,' drew references from 200EX, a 2009 experimental car that previewed the current Ghost's styling. This design was celebrated by blueprint-inspired artwork, divided into 50 parts, and then engraved on the vehicle's center console. There's also a commemorative ingot made from the original Spirit of Ecstasy placed in the center console.
An entrepreneur from Stockholm, Sweden has a thing for flowers. Hey, everyone is entitled to their own unique personal tastes. The result was a Rolls-Royce Phantom renamed the 'Rose Phantom.' Amazingly, a rose bred specifically for Rolls-Royce was the design inspiration for the embroidery. All told, there are a million embroidered stitches inside. The starlight headliner even illuminates in a flora scene. The exterior features a Peacock Blue with a Charles Blue twinned-coachline, which is said to simulate the stem of a rose.
Next we have the Horology Phantom, which was inspired by a meeting of a company designer and master horologists from Switzerland. Their common interest was the complexities and exotic movements of contemporary luxury timepieces, and the resulting vehicle featured a Gunmetal and Black two-tone exterior finish, a gold and silver hand-painted twin coachline, and the famous Spirit of Ecstasy covered in 24-carat gold.
Another custom-built Phantom sedan is the Digital Soul Phantom, which represents a fusion of human endeavor and computer-generated design. This was accomplished by creating an algorithm capable of translating an individual's tastes into data. In this case, several 3D-printed stainless steel sheets were made, each hand-polished and plated in 24-carat gold. The interior features gold detailing set by hand in smoked Eucalyptus wood and gold-plated speaker grilles.
The Pebble Beach Pastel Collection and Tranquility Collection round off the spectacular one-offs Rolls-Royce created for its most discerning clientele in 2019. Doubtless we will be seeing even more exclusive work from the British marque in 2020.