These cars were designed to be special.
Now that 2020 is over, automakers are looking back on their accomplishments from what was a challenging year. After being forced to close its factory in March, Rolls-Royce got back on track and resumed in-person deliveries to clients by June. While some of these cars were likely finished in boring color combinations that blend into the background, many customers decided to branch out in 2020 by ordering some amazing custom creations.
"The Bespoke Collective scaled new heights of greatness in 2020 - that they did so against the backdrop of numerous, unprecedented constraints and challenges makes their accomplishments even more impressive," said Torsten Muller-Otvos, Chief Executive of Rolls-Royce Motor Cars. "Never before have we seen such levels of Bespoke detailing in each commission, demonstrating that Rolls-Royce clients around the world have sought solace in creativity - commissioning introspective items of luxury that will stand the test of time to become lasting and poignant legacies."
Even though clients and designers were confined to their homes for most of 2020, almost every Rolls-Royce sold during the year was tailored by the Bespoke division. Rolls-Royce says that the global pandemic influenced its vehicles' designs, causing clients to be inspired by the textural surroundings and architecture of their homes and the stillness of nature rather than the grandeur of travel. On average, there were more personalized elements woven into the fabric in 2020 compared to 2019.
Rolls-Royce picked out a few of its favorite creations from the Bespoke division in 2020. These custom vehicles include the Wraith Inspired By Earth, the Black Badge Neon Lights collection, the Wraith Kryptos Collection, the Dawn Silver Bullet Collection, the Cullinan Spirit of Russia Collection, the Steed Phantom Extended, the Phantom Iridescent Opulence, and the Mahlangu Phantom, created for South African artist, Dr. Mahlangu.
This past year, the 2021 Rolls-Royce Ghost was launched and should quickly rise to become the company's best-seller. We have no doubts that bespoke creations based on the new Ghost will appear throughout 2021.