First membership requirement: buy a new Rolls-Royce.
Rolls-Royce wants its wealthy clientele to know they're special. They live extraordinary lives, traveling the globe for business, entertainment, and countless other personal reasons. They also have extraordinary tastes and interests. Perhaps a new type of platform would suit their needs and then some. Introducing Whispers, a new application available only to those who purchase a new Rolls-Royce Cullinan, Rolls-Royce Ghost, or any other new (read: not old and long out of production) model.
Whispers is really more than just an application, but rather the "most exclusive Members' Club in the world." The UK ultra-luxury automaker first came up with the idea for the platform over two years ago and quietly rolled out it as part of a testing phase to select customers, such as entrepreneurs, celebrities, heads of state, and even royalty.
Whispers is now available to all Rolls-Royce owners in the UK, Europe, the Middle East, and the US. It provides owners with access to luxury items, experiences, and other content. It's a platform where extremely wealthy people can share ideas, network, find potential business opportunities, and create social contacts. They can go shopping for high-end items and even create their own bespoke products.
Want to have your own brand of Cognac? How about booking a private performance by the New York Philharmonic Orchestra? Want backstage access to an awards ceremony? Commission a piece of fine artwork? Start a new philanthropic endeavor? The Whispers application social platform can make all of that happen. Essentially, whatever one desires.
"Whispers is completely unique," says Torsten Muller-Otvos, CEO of Rolls-Royce. "It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients. Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community."
Perhaps the feature users will appreciate most is that they can connect with one another and share information, such as discovering little-known restaurants, hotels, and bars around the world. These places have already been endorsed by users to everyone can be assured they're legit. Rolls-Royce wants owners to see Whispers as a "gateway" to the most unique products, services, and ideas on the plant.